Technical, content & commercial SEO

SEO

SEO built for stores, not blogs — technical foundations, category and product page architecture, and content that targets buying intent rather than traffic for its own sake.

SEO at ECOM DISTRIBUTION
Why it matters

What seo changes for your store

Built on a real audit

We start from crawl data and Search Console history, not assumptions about what's broken.

Commerce-first architecture

Category, collection, and product page structure is treated as core SEO infrastructure, not an afterthought.

Content tied to intent

Content targets terms with actual commercial intent, mapped to where buyers are in their decision.

How we work

Inside the seo process

Technical SEO audits

Crawlability, indexation, site speed, structured data, and duplicate content issues — especially common on Shopify with variant and filter URLs — are identified and fixed systematically.

Technical SEO audits

Site architecture & internal linking

Category and collection structures are designed to distribute authority to the product pages that drive revenue, not just the homepage.

Site architecture & internal linking

Content strategy

Buying-intent content — comparison guides, category pages, and product education — built around keyword research tied to your actual catalog.

Content strategy
Engagement process

From scope to launch

01

Technical audit

Full crawl, indexation, and Search Console review to establish a prioritized fix list.

02

Foundation fixes

Structured data, site speed, and architecture issues are resolved before content investment begins.

03

Content roadmap

Keyword and competitive research inform a prioritized content and page-optimization calendar.

04

Measure & iterate

Rankings, organic traffic, and — most importantly — organic revenue are tracked monthly against the roadmap.

FAQ

Common questions about seo

Meaningful organic traffic growth typically takes three to six months, depending on your site's existing authority and how much technical debt needs fixing first. We're direct about timelines from the start.
Yes, though the strategy differs — new stores usually need a stronger technical foundation and a more patient content timeline than established stores with existing authority.
We handle strategy, briefs, and optimization; content can be produced by our team or yours depending on your preference and budget.
Yes — this is one of the most common technical issues we resolve on Shopify stores, through canonical tags, structured URL parameters, and collection architecture.

Let's talk about seo for your store

We'll walk through your current setup and tell you honestly where the opportunity is — no fixed-scope pressure.