Case studies

How engagements are structured, shown through sample scenarios

The case studies below use illustrative brands and figures to show how we approach a challenge, structure execution, and report outcomes. They are demonstrations of our process, not verified client results.

This case study uses an illustrative brand and sample figures to demonstrate our reporting format and process. It does not represent a specific verified client outcome or guaranteed result.
DTC / Home Goods · Sample case study

Rebuilding fulfillment-ready product pages for a home goods brand

Support ticketsIllustrative reduction
Bundle ATC rateIllustrative increase
Build timeline6 weeks

Challenge

A hypothetical mid-size home goods retailer's Shopify store had grown organically over several years, with product pages that no longer matched real inventory and variant logic that confused fulfillment. Cart abandonment on bulkier SKUs was high, and customer service was fielding repeated questions the product pages should have answered.

Strategy

We audited the full catalog against warehouse fulfillment data, restructured variant and bundle logic, and redesigned product templates around the specific questions driving support tickets — dimensions, assembly requirements, and delivery timelines.

Rebuilding fulfillment-ready product pages for a home goods brand

Execution

  • Rebuilt product page templates with structured spec tables and delivery estimators
  • Reworked variant and bundle logic to match real inventory constraints
  • Added collection-level filtering aligned to how customers actually search
  • Layered in post-purchase email flows addressing common fulfillment questions before they became tickets

Outcome

Following launch, the illustrative model shows a meaningful reduction in fulfillment-related support tickets and improved add-to-cart rates on bundled products, alongside a smoother handoff between storefront and warehouse operations.

“The team rebuilt our storefront and our checkout flow makes sense for the first time. Reporting is something we actually understand.”

Sample Client — DTC Home Goods
Beauty / Subscription · Sample case study

Turning first-time buyers into subscribers for a beauty brand

Subscription opt-inIllustrative increase
Email-attributed revenueIllustrative increase
Program build time5 weeks

Challenge

A hypothetical beauty brand had strong first-purchase conversion but minimal repeat behavior — their email program consisted of occasional promotional blasts with no structured lifecycle in place, and no subscription offer was presented post-purchase.

Strategy

We designed a full lifecycle program layering welcome, post-purchase, and replenishment flows on top of a newly introduced subscription offer, timed to typical product usage cycles rather than arbitrary intervals.

Turning first-time buyers into subscribers for a beauty brand

Execution

  • Mapped replenishment timing to actual product usage data by category
  • Built welcome and post-purchase flows introducing the subscription option contextually
  • Introduced SMS as a secondary channel for time-sensitive replenishment reminders
  • Established a monthly campaign calendar segmented by purchase history

Outcome

The illustrative model shows increased subscription opt-in at the post-purchase stage and a stronger contribution from email and SMS to overall repeat revenue within the reported period.

“Having development, SEO, and paid media under one roof cut our coordination overhead dramatically.”

Sample Client — Beauty & Personal Care
Apparel / Marketplace · Sample case study

Structuring a multi-channel catalog for an apparel brand

New channel revenueIllustrative growth
Shopify cannibalizationMinimal, per model
Channels launched2

Challenge

A hypothetical apparel brand selling exclusively on Shopify wanted to expand to Amazon and TikTok Shop but lacked a coordinated catalog structure, inventory sync, or a pricing strategy that avoided channel conflict.

Strategy

We built a unified catalog structure with platform-specific listing requirements mapped from a single source of truth, alongside a pricing and promotion framework designed to avoid undercutting the Shopify storefront.

Structuring a multi-channel catalog for an apparel brand

Execution

  • Structured a master catalog feeding platform-specific listing formats
  • Optimized Amazon listings for search and conversion within marketplace constraints
  • Launched TikTok Shop with creator partnerships tied to specific product drops
  • Built cross-channel reporting to track cannibalization versus incremental revenue

Outcome

The illustrative model shows incremental revenue growth from new channels with limited cannibalization of existing Shopify sales, supported by clear reporting on channel-level contribution.

“Our email program went from an afterthought to a real revenue channel within a few months of working together.”

Sample Client — Apparel Brand

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