Lifecycle & retention

Email & SMS Marketing

Lifecycle flows and campaign calendars that turn first-time buyers into repeat customers — welcome series, abandonment flows, post-purchase, and win-back, built on real segmentation.

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Email & SMS Marketing at ECOM DISTRIBUTION
Why it matters

What email & sms marketing changes for your store

Retention as a system

Flows are designed as a connected lifecycle, not a set of disconnected automations.

Compliant SMS layered in

SMS is added where it earns its place in the lifecycle, with compliant opt-in and frequency management.

Attributed revenue reporting

Email and SMS-attributed revenue is reported clearly, separate from — and reconciled against — paid channels.

How we work

Inside the email & sms marketing process

Core lifecycle flows

Welcome series, browse and cart abandonment, post-purchase, replenishment, and win-back flows built around your actual purchase cycle and product margins.

Core lifecycle flows

SMS program design

SMS list growth, compliant messaging cadence, and coordination with email so subscribers get a coherent — not overlapping — experience.

SMS program design

Campaign calendar & segmentation

A structured send calendar built on real customer segments — not blasting the full list every time — to protect deliverability and long-term list health.

Campaign calendar & segmentation
Engagement process

From scope to launch

01

List & flow audit

We review your current list health, deliverability, and existing automation performance.

02

Flow architecture

Core lifecycle flows are mapped, written, and designed around your product and purchase cycle.

03

Build & QA

Flows and templates are built in your platform of choice and tested across clients and devices.

04

Campaign cadence

An ongoing campaign calendar launches alongside flows, with monthly performance review.

FAQ

Common questions about email & sms marketing

We build primarily in Klaviyo, and can work within other platforms depending on your existing setup and integration needs.
This varies significantly by vertical and purchase frequency, but a healthy lifecycle program is often a meaningful share of total revenue for established stores. We'll benchmark your account specifically rather than quote a generic number.
Yes — opt-in language, frequency, and required disclosures are built into every SMS program we set up.
Often, yes. We start with an audit to determine whether your existing flows need optimization or a full rebuild.

Let's talk about email & sms marketing for your store

We'll walk through your current setup and tell you honestly where the opportunity is — no fixed-scope pressure.

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